Fashion industry is not so different than other sectors – automotive, healthcare, banking and finance, you name it. Exploring big data opened up more opportunities, and it is certainly in vogue to optimize the operations of fashion retailers this season. How can big data transform the landscape of fashion industry?
Understanding Consumer Behaviour
What is the favourite colour of your garment? Your frequented fashion retailer may be able to tell you based on your history purchase. They’ll even probably able to discern the most popular colour, design, and size selected by customers in your age, gender, and other demographic factors. Big data helps fashion retailers to understand consumer shopping behaviour through predictive analysis. It provides them with forecasting abilities to determine their next collection could be Azure classes.
Streamlining Product Life Cycle Management
Good product life cycle management is important for optimum production of garments and prevent excess inventory. Akin to sample screening of an unreleased film to measure audience reaction, measuring consumer sentiments to garments can provide a sneak peek to sales performance. Production has become data-oriented guided by connectivity between separate devices in the production line, in contrast to complete control by central controlling unit.
Fashion shows are not just for shows only. It provides a sneak peek to the upcoming release of collection and create a hype. The hype is more than a stunt thanks to the application of big data. Marketing and promotions of the clothes online can stimulate conversations and feedback about the concerned clothes. Thanks to opinion mining, feedback from online netizens can be assessed and monitored to determine which clothes are well-received, and this helps to plan mass production during Azure certification.
Better Marketing Campaigns
Big data can help digital marketing teams of fashion retailers to produce better campaigns. By monitoring factors such as customers’ purchase history, peak purchase period, design preferences, and others, a highly engaging and detailed e-mail marketing campaigns can be created. When it is further supported by marketing automation, customer engagement and interactions can be increased. While customers may not necessary purchase despite active personalized marketing initiatives, brand awareness of fashion retailer will persist in their consciousness – which is great when they need to purchase a pair of shoes, jeans, or anything stylish in the future.
The Future of Fashion & Big Data
Big data is a great aid for retailers to market their products in the fast world of fashion. It increases business value and accelerate product delivery to fashionistas worldwide. As barriers to greater business value is broken down, product delivery is accelerated for wider market outreach and penetration.